Portfolio Tara
For operators
You get coverage. That is the point of us.
Every representation firm offers sales calls, showcases and a newsletter to a database. We offer the thing the others cannot: published words. The founder of Portfolio Tara writes for the Australian trade press, with bylines in LATTE Luxury News, Travel Weekly and travelBulletin, and a pipeline into North American and Asian trade titles. When we take you on, your story gets pitched to editors who know our work, and when it runs, it reaches the advisors who sell journeys like yours.
What an engagement includes
Press
Features and opinion pitched to trade titles in Australia, North America and Asia. Pitched, not guaranteed: editors decide what runs, which is exactly why it carries weight when it does.
Profile
A place in Beyond the Taj, our newsletter read by advisors and industry contacts, and in the conversations that happen off the page.
Trade
Introductions to advisors where the fit is genuine, product knowledge sessions, and representation in market. Five right introductions beat fifty broadcast ones.
Reporting
Every engagement reports on what was published, who was reached, and what came of it. Representation you can measure is rarer than it should be.
What we look for
A story: a custodian, a restoration, a conservation model, a founder worth interviewing. A journey worth crossing the world for: luxury, or comfort so considered the distinction stops mattering. And room to say something new: if the trade already hears about you weekly, you do not need us.
If that sounds like your place or your journey, write to us.
Tell us what the story is. We will tell you honestly whether we can place it.
Write to us